diff --git a/osinaweb/osinacore/views.py b/osinaweb/osinacore/views.py
index fbf21018..a6ed3600 100644
--- a/osinaweb/osinacore/views.py
+++ b/osinaweb/osinacore/views.py
@@ -241,7 +241,7 @@ def user_recent_activities_modal(request, user_id):
 
 @staff_login_required
 def customers(request, *args, **kwargs):
-    customers = CustomerProfile.objects.all().order_by('-user__first_name')
+    customers = CustomerProfile.objects.all().order_by('user__first_name')
     
     context = {
     'customers' : customers,